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Marketing with Insight
Sport Marketing Booksfrom New Century Marketing Concepts Click to learn "The Science of the Sponsor Search Volumes 1 and 2" Click to learn "How to Write a Sponsorship Proposal" Click to learn "What is Sponsorship?" Click to learn "How to Find a Sponsor" Sponsorship Sales Matrix - a New Paradigm for Organizing and Selling Sports Sponsorships |
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SPIN Selling by Neil Rackham
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The Best-Validated Sales Method Available Today. Developed From Research Studies of 35,000 Sales Calls. Used by the Top Sales Forces Across the World. $25.00 | ||
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Major Account Sales Strategy Neil Rackham
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The Best-Validated Sales Method Available Today. Developed From Research Studies of 35,000 Sales Calls. Used by the Top Sales Forces Across the World. $25.00 | ||
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SPIN Selling Fieldbook by Neil Rackham
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Field book for the Best-Validated Sales Method Available Today. Developed From Research Studies of 35,000 Sales Calls. Used by the Top Sales Forces Across the World. $17.95 | ||
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Cases in Sport Marketing
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Developing Successful Sport
Marketing Plans Our Price: $24.00 In Developing Successful Sport Marketing Plans, author David Stotlar uses specific examples from actual sport organizations and marketing plans to explain how to build a plan that works. As a world-renowned leader in the field of sport marketing, David Stotlar draws on his diverse experiences with industry and academia to provide specific issues to consider, questions to guide your thinking, and worksheets that will help you develop an effective sport marketing plan. With Developing Successful Sport Marketing Plans, students as well as professionals can use the well-defined, industry-proven protocol to construct successful marketing plans! |
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Nike Culture: The Sign of
the Swoosh This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. This book describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture. |
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