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18 Pages. This booklet is designed to provide race and sports teams with a new paradigm for organizing and selling sponsorship for their teams. It is written with a primary focus on the race team, but the principles apply to all forms of sports teams
and event planning. The intent and goal of the paradigm presented here is two-fold: 1. It enables the sponsor to position the sponsorship offering based upon his/her key drivers and marketing goals rather than the goal of providing sponsorship dollars to teams,
and 2.) It focuses the team and/or event around its key purpose: which is to provide a vehicle for the promotion and or sales of brands, companies and products. The result should be better funded teams and events.
Table of Contents Include:
Introduction
Organizing
Selling
Sponsorship Sales Matrix
Your Marketing Objectives
Basic Tools
Delivery/Implementation Plans for all Service Offerings
Modular Sponsorship Proposal
Modular Sponsorship Presentation
Modular Sponsorship Agreement
Change Order Management System
Strategy
Meeting Agenda Overview
Promotion
Logo Impressions
Hospitality
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