|
Services for
the Sport Industry
New Century Marketing Concepts is a leading
Sports and Entertainment Marketing Company on the cutting edge of Marketing
Initiatives to help companies drive ROI and brand loyalty
through the medium of Sport and Entertainment. Our goal is to help sponsors
deliver their advertising message to relevant markets. We
seek to provide for sponsors a mix of relationships,
imagery and activation platforms that will improve their
bottom lines while making efficient use of marketing
dollars compared to other media and properties.
The Principles of Sport
Sponsorship
- The
essence of sport is passion. Sport is about athletes
doing what they love and giving their sport the ultimate
effort. As such, sport is a metaphor for life that
brings to the fan an example of human accomplishment,
struggle and effort, of seeing the best doing their
best, of inspiring hope of success in life. Nothing is
more important in life than having passion for what you
do.
- Sport
is also about bringing the fan into the sport, giving
him or her an experience they will never forget; an
experience they can take into their daily living as
an example of high courage and deep commitment.
-
Sponsorship is a partnership between a corporate entity
and a sports team whose goal is to leverage the power
and the passion of sport in order to gain market share
and new business for the sponsor.
- The
tangible result of a sports partnership should be a
return on investment for the sponsoring company of at
least twice the value of the overall investment made in
the sponsorship.
- A
sports partner or sponsoring company should develop a
comprehensive plan in cooperation with the sports team
that brings the sponsor to the forefront of the
relationship both in the mind of the team and especially
in the mind of the sports fan.
- The
sports partner or sponsoring company knows that in order
for the team to adequately represent the sponsor
adequate funding is necessary; such funding to consist
of enough money to compete at a high level.
- The
sports team should ask for enough funding to compete at
a high level; no more and no less.
- The
sports team should be an active participant in the
partner’s marketing plan, become fully aware of the
partner’s marketing goals and ensure they perform
their part to contribute to the sponsor's success.
-
Sponsors should be kept abreast of the results that the
sports team achieves both in the arena as well as in the
marketing plan. A communications plan should be
developed so that the sponsor knows what kind of
information to expect from the team and how that
information relates to the sponsor’s goals.
- As
with all human relationships, transparency and honesty
are critical components of any partnership. Punctuality
and reliability also ensure a solid, mutually beneficial
relationship.
There are many new names for
the term we call sponsorship. Such new terms could
be promotions, product integration, partnerships and
advertising alternatives. NCMC provides products and services for
Motor Sports and Sports Teams seeking sponsorship dollars
as well as for sponsors seeking to increase market share.
Among other services, we help in
the development of sponsorship proposals and PowerPoint
Presentations. We also sell our own books that can help in
sponsor search including The
Fundamentals of the Sponsor Search
book by Mr. Villegas and
Sport Marketing Books
Products for Sport Marketing agencies and sports teams.
Our materials are among the best to aid in
sponsor search and the development of sponsorship
agreements. Please check the sponsorship links below
to find additional information and sponsor search
products.
To download our service explanations in
Adobe Acrobat format, click on the appropriate links
below:
Sponsor Seeking Better Sponsorships and Activation
Strategies
Team Seeking Team Branding Services
Team Seeking to Improve Services to Sponsors
New Service: Impress Your Potential
Sponsors with an NCMC Rating on Your Sponsorship Proposal:
Click Here
Testimonial:
"All of
the organizations under the Tony Stewart umbrella place a
great deal of emphasis on hard work, attention to detail,
and customer service. As such, we expect the same
attributes from our partners and business relationships.
We recently engaged New Century Marketing Concepts to
prepare our sponsorship presentation for
Eldora Speedway
and they far surpassed all expectations. It was a
pleasure working with a staff so accommodating to our
tight time-tables and focused demands. Robert worked
diligently to deliver a final product that we are
extremely proud to put on the desks of corporate
America."
Brett
Frood, COO of
Tony Stewart Enterprises
Sponsorship Tool Kit
The Fundamentals of the Sponsor
Search
Essential Sponsor Search Kit
Tips on Writing a Sponsorship Proposal
Receive a Free Review of Your
Sponsorship Proposal
Sometimes You have to Sell
Sponsorship before You Sell Sponsorship
The Value of Sports Sponsorship
PowerPoint
Give Your Sponsorship Proposal a
Professional Look |
Books
